PRIVATEER HOLDINGS
Brand building. Working alongside Heckler Associates I was asked to help visualize and create the Tilray Cannabis brand from the ground up for the Canadian market. Tilray is dedicated to cultivating and delivering the benefits of medical cannabis safely and reliably. The strategy was to communicate a clean doctor prescribed medical look & feel (Swiss design inspired) but also a bi-lingual package mandatory for the Canadian Market. The image strip is used here to bring color and flavor profiles hints between product offerings.
Marley Natural
Shortly after, and before legalization, I was asked again to help visualize the all new Marley Natural brand. The challenge here was to not fall into the same visual stereotypes of Cannabis culture (i.e. using the same image of Bob Marley, colors of RGB, bad typography) but to create a new look & feel while honoring the past. These early designs explore a variety of forms, materials, and textures. One of the best projects I have worked on and with some wonderfully smart and senior creatives. Just the way it should be. ;-)
DELIVERABLES & SERVICES
+ Art Direction
+ Brand Identity
+ Packaging
+ Mobile Design
+ Website Design