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UI, UX, VISUAL DESIGN

PARAMETRIC

More than a pretty face. Parametric is an industry leader in structured portfolio management. I was asked to organize and refine their internal digital tools by implementing a Design System, UI elements, UX flows, and the creation of various iconography assets. The end result was professional, clean, and buttoned up, just like the company itself.

DELIVERABLES & SERVICES
+ IA - Information Architecture
+ UI - Interface Design
+ UX - User Experience
+ Icon Design


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One of the greatest mistakes on building a brand is wanting to look like something, instead of be something and reflect it.