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BRANDING

KASALA

Breathing new life into a beloved brand. Kasala modern furniture has been a fixture in the Seattle area for 25 years — and they entrusted me to rebrand them for the next 25. No pressure ;-) We started by refreshing their identity and extended their bold new look to every aspect of their business. The strategy was to create a mark that features the first letter in their name (K), but also makes references to furniture and bringing multiple pieces together like when your decorating a room. The color palette consisting of various shades of gray were chosen for its modern timelessness and pops of color for their fun and creativity.

DELIVERABLES & SERVICES
+ Brand Identity
+ Eco-Friendly Shopping Bag Designs
+ Website Design
+ Website Development
+ Business Collateral
+ Environmental Signage
+ Delivery Fleet Graphics

  Breathing new life into a beloved brand.  Kasala modern furniture has been a fixture in the Seattle area for 25 years — and they entrusted Designheavy to rebrand them for the next 25. We refreshed their identity and extended their bold new look to
  Website design and development
  Eco-Friendly Shopping Bag Designs
  Business Papers ​
  Store signage
  Delivery truck wraps

One of the greatest mistakes on building a brand is wanting to look like something, instead of be something and reflect it.