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BRANDING

IOACTIVE

How do professional hackers earn trust?
 Heres how, IOActive helps corporations protect mission critical systems by finding potential security compromises before real hackers do. To show how serious IOActive is about security, I created a brand identity centered around secure PGP codes used in protecting info from prying eyes. The idea here was to visually show they know security and take seriously any potential threats.

Years later when it came time for a brand refresh, IOActive reached out again and I presented 4 new conceptual directions with slightly different ways to look at walking that line between IOActive’s origins of underground hackers and the more reserved corporate computer security world. Concept 1 was eventually chosen. My thoughts were to take IOActive branding to the next level using diagram vectors, security patterns, sophisticated colors palettes, and high-end printing finishes.

DELIVERABLES & SERVICES
+ Creative Direction
+ Brand Identity
+ Website Design
+ Business Collateral
+ Environmental Signage
+ Tradeshow Graphics
+ Promotional Collateral
+ Style Guide

Brand Concept Presentation

 

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  Promotional materials for the Annual Black-Hat Conference in Las Vegas
  Sales brochure system
BRAND CONCEPT PRESENTATION - PDF
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One of the greatest mistakes on building a brand is wanting to look like something, instead of be something and reflect it.